OK, real talk. Bras can be expensive and, for an everyday item that’s offered in hundreds of variations and price points, the urgency to restock your drawer isn’t always at an all-time high — until ...

Shoppers Say: "I am the queen of underwire bras. I can’t live without them as I need the support for my 36DD chest. Until now, I have never found a non-underwire bra that I’m happy with. Usually they ...

Soma is bringing Bluetooth to the bra world. The Somainnofit bra is designed to help women determine their actual bra size, simply by slipping it on. It's a black, sports-bra-style garment with four ...

01/15/2019 — Bra shopping is one of our least favorite tasks: They’re expensive, it’s hard to figure out what size you need, and you often end up with one bra that works pretty well and a bunch of ...

A bad bra can wreck your day. There's nothing worse than splurging on a $70 bra only to have it fit poorly or poke you in the side with an uncomfortable underwire. Thankfully, Black Friday is right ...

Read the original article on Purewow. Yep, you read that right—this supportive plunge bra with a pretty lace trim is marked down to just *$15* right now. And after you hear what reviewers have to say, ...

Get ready to refresh your lingerie drawer with the return of Soma's highly anticipated $29 bra sale, running now through Monday, May 19! This limited-time event only happens a few times a year and it ...

What: Soma has released new additions within its signature Enbliss bra line, just in time for spring. The collection features a vast selection of bra silhouettes with a streamlined fit and minimal ...

All bras — wireless, v-neck, bralettes, lacy — are $29 at Soma right now. This sale only happens a few times a year, so if you're a Soma fan or just intrigued by the brand's offerings, it's the time ...

Soma Intimates is kicking off its national charitable effort of collecting bras and donations for women affected by domestic violence. The bi-annual initiative -- which has collected 885,000 bras in ...

Soma is expanding its bra donation program in recognition of Earth Day. The Chico’s-owned intimate apparel brand is relaunching the program that has been reducing waste for more than a decade. What ...