Sony has plenty to show at this year's CES, from cameras to cell phones and more, but one item that stands out is the Walkman Sports MP3 Player. The new waterproof music player combines a pair of ...

Sony has adopted a very unique way to market and sell their latest Sony Waterproof MP3 players, by packaging the waterproof MP3 players in a bottle of water which can be purchased from vending ...

Sony announced the waterproof Walkman Sports MP3 Player (NWZ-W270) for listening in the gym, on the trail, or in the pool. The wearable MP3 player integrates stereo in-ear headphones into a sealed all ...

The Sony Walkman NWZ-WS610 waterproof headphones are available now from Sony for £129. "Train hard with no interruptions. The NWZ-WS610 Series waterproof Walkman features a lightweight, wrap-around ...

Sony is putting its money where its mouth is by proving to consumers that its waterproof MP3 player can live up to its name. The Japanese electronics giant has launched a new marketing campaign in New ...

In its quest to keep the legendary Walkman brand relevant in the post-iPod world, Sony has taken to creating some odd and neat, if niche gadgets, like the one-piece waterproof Walkman. Now, here’s ...

Amongst the various new products launched at this year’s CES, Sony pulled the curtains off its new line of Walkman MP3 Players called the NWZ-W273 W Series Walkman Sports. This is the newer version of ...

Rather than pile on fancy technical innovations, Sony’s new wearable, water-resistant Walkman W260 series MP3 player instead offers fitness buffs the option to rinse off sweat and grime. Lightweight ...

What better way to sell something that's waterproof than by selling it emerged in the water you're protecting it from? Sony recently took this strategy for marketing their waterproof MP3 player, the ...

In a world where stand-alone MP3 players are a quickly dying breed, companies are resulting to extreme measures to sell their products in which they have invested millions into. Sony's W Series ...

Sony, the company that invented portable music listening with the original Walkman, this week unveiled the new Walkman NWZ-WS613, a Bluetooth-enabled MP3 player built directly into a pair of ...