2024年3月，索尼中国曾回应“手机业务退出中国”的传闻，表示包括手机业务在内的多项在华业务“正在稳健运营”，并称中国是其“最重要的海外市场之一”，对未来在中国的发展充满期待。但此次主要宣发渠道的主动注销，让外界对其市场布局产生了新的猜测。

近日，有网友发现，索尼官方微信公众号已自主注销，目前处于冻结期，无法查看历史文章或使用相关功能。同时，索尼中国官网首页已不再显示“”产品类别，其官方微博账号也长期未更新。这一系列动作引发了外界对索尼手机业务在中国市场战略调整的广泛猜测。

目前，索尼尚未正式宣布退出中国大陆市场，但从公众号注销、官网调整、域名停用等迹象来看，索尼手机在中国的时代或已落幕。未来，索尼或将集中资源于影像传感器、游戏娱乐、显示技术等更具优势的业务领域。

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尽管近年来索尼Xperia系列手机在全球市场的占有率呈现相对低迷的态势，但这家日本电子巨头并未打算退出智能手机领域。在近期举行的财报说明会上，索尼管理层明确表态将继续深耕智能手机业务，并强调Xperia品牌仍将是公司移动战略的核心组成部分。

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