If you purchase an independently reviewed product or service through a link on our website, SheKnows may receive an affiliate commission. “My dynamic duo like it,” shared one happy Amazon customer who ...

Squishmallows are seemingly everywhere these days, but there are definitely some retailers that I’d shop at over others. That’s especially true when it comes to seasonal drops, like Easter or spring ...

Home to beauty hacks, food recipes, dance routines and (very) niche trends, TikTok can easily shoot lesser-known brands to viral fame. Case in point: Squishmallows. For the uninitiated, Squishmallows ...

Squishmallows are plush toys that were introduced by Kellytoy in 2017. They've recently grown in popularity on platforms like TikTok and Reddit. Collectors told Insider why they like Squishmallows, ...

If you’re swooning right now as a fully grown adult, you’re not alone. Since their debut in 2017, these incredibly huggable, lovable and colorful characters have been a toy sensation that transcends ...

They’re soft, cuddly, and heading into a legal battle. The owners of Squishmallows, the popular egg-shaped stuffed animals, filed an intellectual property lawsuit against Build-A-Bear on Monday, ...