Seattle Times

Competing Craftsman tool brands? Stanley, Sears aren’t concerned about confusion

Plenty of consumers know Sears’ iconic Craftsman tool brand. Now they’ll have to get to know its doppelgänger. When Stanley Black & Decker bought the Craftsman brand from Sears Holdings last year, the ...
Chicago Tribune

Stanley, Sears to have competing Craftsman tool brands

Plenty of consumers know Sears’ iconic Craftsman tool brand. Now they’ll have to get to know its doppelganger. When Stanley Black & Decker bought the Craftsman brand from Sears Holdings Corp. last ...