Luke Grimes is channeling Kayce Dutton in a new cologne campaign. The "Yellowstone" star recently became the face of Stetson Original fragrance, calling the partnership "really organic." "The Stetson ...

Stetson is going younger — and wider — with its new fragrance launch. Called Stetson Legend, the fragrance includes notes of upcycled cedarwood, vetiver and wild desert sage. It retails for $39.99 and ...

The 'Yellowstone' star, 40, is partnering once again with the Western apparel and lifestyle brand Stetson for its new 'rugged' cologne Charlotte Phillipp is a Weekend Writer-Reporter at PEOPLE. She ...

Stetson’s fragrance license is getting a new home. Effective Jan. 1, heritage brand Stetson will be entering a new fragrance licensing agreement with Edge Beauty, whose portfolio includes brands like ...

Luke Grimes is a spokesmodel for a culture he's less than a decade into learning how to love. Thankfully, he's also a 40-year-old actor who, before most notably portraying Kayce Dutton on Paramount's ...