Whether you’re after beginner-friendly tips or can play with shading like a chiaroscuro painter, an easy eye makeup look is ...

Discover the simple shift in your makeup routine that can revive your natural glow and make your skin look healthier and more ...

There’s nothing quite like an early gift, and right now, Ulta’s giving customers up to 40% off on select products during it!

"Oh, you're coming home with me " —probably you after seeing this $5 "marshmallow fluff" lip balm that'll make you rethink ...