Discover the simple shift in your makeup routine that can revive your natural glow and make your skin look healthier and more ...

Whether you’re after beginner-friendly tips or can play with shading like a chiaroscuro painter, an easy eye makeup look is ...

There’s nothing quite like an early gift, and right now, Ulta’s giving customers up to 40% off on select products during it!

Glossier’s Ultralip is pretty much the perfect fall product. It’s a sheer lipstick, in line with the brand’s no-makeup-makeup ...

Soft goth is making its way back into the mainstream. Think: greige to dark berry lips, cool-toned contours, and an ...

Celebrity makeup artist Kash Thompson, who has worked with SWV and K. Michelle, has specific guidance for different degrees ...

I usually like to keep my makeup routine skin-forward and minimal. A tinted moisturizer, dewy blush, and brown mascara have been my everyday formula. But when I’m in the mood to amp things up without ...

What’s the best eyeshadow palette? With thousands of eyeshadow palettes, lipsticks and blushes, makeup is a fun and creative way to express your personality. Purchasing an eyeshadow palette can be ...

Maybelline Instant Age Rewind Concealer: America's Number 1 Concealer; Erase the look of dark circles, correct the appearance of redness and brighten the look of dull skin. Can be used in multiple ...

Celebrity brand r.e.m. beauty has just released a reformulated line of liquid eyeshadows to improve a fan-favorite collection. Dubbed the Starlet Lustrous and Matte Liquid Eyeshadow, the 12-piece ...

Forbes contributors publish independent expert analyses and insights. Dahvi Shira is an LA-based reporter who covers beauty and lifestyle.