The primary value of your business plan is to create a written resource that evaluates most aspects of your new business including a description of your target customers and markets, profitability, ...

A marketing strategy is more than a document. It’s a high-level plan that defines how you’ll connect with customers, outcompete your competitors, and grow over months or years. Your strategy informs ...

There are many different ways to boost your sales figures but one thing is for certain: sales simply cannot be neglected. You might hope for passive sales or you may employ a team of cold-callers but ...

This piece is co-authored with Bob Legge, president of Legge & Company. He specializes in successfully implementing strategy, leading organizational change, and improving executive effectiveness. It’s ...

11 Marketing Plan Templates You Can (Legally) Steal for Free Your email has been sent A marketing plan defines key objectives and ensures your campaigns tie in to big-picture objectives. Putting this ...

Social Media moves more quickly than the typical corporate strategy. This template will help your organization embrace social media as a branding tool while developing a comprehensive plan to protect ...