Cruelty-free cosmetics manufacturer Tarte is the latest beauty brand to integrate with augmented reality for retail, enabling fans to scan items of a particular shade and receive shoppable product ...

Foundation is a makeup product that’s important to get right. For a truly flawless complexion, your foundation should contain quality ingredients that not only agree with your skin but effectively ...

As far as cult-favorite concealers go, Tarte's Shape Tape Contour Concealer has a massive fan base. From YouTube beauty gurus to Instagram makeup artists to at-home novices, almost everyone swears by ...

Consider this one lesson learned. In January 2018, Tarte Cosmetics was called out for its lack of shade diversity in its Shape Tape concealer. Though the product is popular with beauty bloggers and ...

Considering Tarte's Shape Tape Contour Concealer became a cult-favorite product as soon as it hit shelves, the brand usually isn't one to disappoint. But Tarte's new foundation shade range of the same ...