A dance crew of 45 women flash-mobbed their way through San Diego this month, shimmying and twerking to Rihanna, dressed as ajummas, a lighthearted stereotype of middle-age South Korean women who ...

During the ‘80s, tight, springy curls achieved via perms were everywhere. In the ’90s, they took a backseat to straighter styles and treatments, but they’re back and better than ever. With more ...

Besides addictive K-dramas and K-pop, the Korean wave has made waves in another industry: Hair perming. From C-curls to S-curls, the glamorously wavy tresses of Korean stars are inspiring serious hair ...

Whoever said that all great trends eventually come back into style was not lying. According to InStyle, perms are making a comeback — but this time they're better than ever. Believe it or not, there's ...

First off, what is a perm? A perm (short for permanent hairstyle) uses chemicals to change the texture of your hair. The process involves breaking down the molecular bonds in each strand and resetting ...

A hair perm kit makes it easy to transform straight hair into soft, natural waves or even tight curls. A perm is a hair styling treatment that adds body and texture to even the straightest hair and it ...

It's finally happened - the perm is officially back. It's a day we never thought we'd see (outside of 80s throwback movie nights and dubious themed costume parties) but it's 2018 and permed hair is ...