TikTok is rolling out a new Time and Well-being hub that gives you badges for healthier habits, including cutting down ...

The bizarre TikTok ‘menstrual mask’ trend is going viral as influencers apply period blood to their faces for glowing skin.

“It’s got wabi-sabi”: Social media turns a “King of the Hill” clip—and ancient practice—into a viral trend “I’m only laughing cuz it’s not me”: TikTok’s baby-spit-up trend is the newest (and grossest) ...

There’s a new movement unfolding on TikTok that may have Nike a little worried. Over the past couple of weeks, young Black ...

Trinny Woodall has a clear message for the TikTok skincare generation – and it’s not sugar-coated. 'It’s challenging ...

TikTok isn't just influencing adult beauty trends. Tweens and teens are plunging into complex skincare regimens, creating ...

The flow state TikTok trend is taking this concept and putting a funny spin on it. Viral flow state TikToks include when ...

Amid claims the viral ‘Nothing beats a Jet2 holiday’ meme proved “hugely beneficial”, we analyse the impact on awareness, ...

For B2C brands to stay relevant and meet audiences where they are, they must be up to date on developments in social media to ...

As with all medical advice, tips or tricks, it's always important to consult a physician or your medical doctor before ...

As the dust settles on the first cycle with a new system and new voters, there are some surprising trends emerging.