Toys “R” Us has sparked online backlash after releasing an ad created with OpenAI’s new video generation tool, Sora. While Sora has not yet been released to the public, AI enthusiasts have been busy ...

Celebrate the season with Geoffrey’s annual list of fan favorite toys and in-store events. NEW YORK--(BUSINESS WIRE)--Macy’s and Toys“R”Us® are kicking off the holiday season with the unveiling of ...

Toys “R” Us is proving artificial intelligence could have a future in film. The retail toy brand premiered a short promo film at the 2024 Cannes Lions Festival in France this week that was created ...

Toys "R" Us is getting another lease on life thanks to Macy's. The two companies are partnering to sell toys on Macy's website. The brands are also opening Toys "R" Us shop-in-shops at 400 department ...

The spot, which is garnering mixed reviews online, tells the brand's origin story via the highly anticipated tool from the company behind ChatGPT. By Kevin Dolak Revived retailer Toys ‘R’ Us is the ...

The beloved and former toy industry leader, Toys “R” Us, is revamping its brand ahead of the holiday season with new stores across the country, including two in California. The company announced a ...

Almost two years after Toys R Us opened a flagship store at American Dream mall in North Jersey, parent company WHP Global announced that it will open two dozen more brick-and-mortar stores throughout ...

Toys R Us plans to expand beyond its original flagship store at the American Dream mall in East Rutherford, N.J. with 24 additional U.S. flagship stores. Toys R Us is partnering with a retail chain ...

Toys R Us is looking to tap into the growing "Kidult" market this Christmas, as falling birth rates mean less children are buying toys. The toy company's Asia branch is looking to the Generation Z ...

Toys “R” Us stores are making another comeback — this time it’s at airports and cruise ships. WHP Global, the toy store’s parent company, announced an expansion of up to 24 flagship stores, as well as ...

Private equity vultures made Toys ‘R’ Us go bankrupt in 2017. All its U.S. stores closed in 2021. But the zombie brand is still around thanks to a licensing deal with Macy’s. Now it’s using generative ...

We’ve seen video games, dolls, and other toys all as live-action movies recently. Some, like Minecraft and Barbie, to tremendous success. So we suppose it was only a matter of time before Hollywood ...