Even before the headset’s release, the workforce at Apple Stores was under duress. Trying to get customers interested in the Vision Pro made it worse.

Issam Hijazi launched UpScrolled after users alleged censorship on other platforms. Nine months later, its user base is soaring—while Hijazi tries to catch up with his own success.

His most experimental and unsettling book, Transcription is about a set of writers who are tormented by the question of ...