Adults are unabashedly embracing hot pink, sparkles, and friendship bracelets. Here’s why tween girl culture has suddenly gone mainstream. Many people have tried to brand the summer of 2023. But from ...

The video has amassed over 32 million views as the debate around kids and skincare continues Getty Natalia Herrera witnessed a young customer fight with her mom about lowering the price of her haul.

When college student Chloe Grace took to TikTok to share her recent shopping experience at Sephora, she inadvertently sparked a viral phenomenon known as “Sephora Kids”. It all began just days after ...

If raising your LOL-ing, BB4N-ing tween feels akin to studying a foreign species, you may be relieved to hear she’s plagued by the same Big Questions you grappled with at her age. “Namely the PBBs -- ...

Natalia Herrera witnessed a young customer fight with her mom about lowering the price of her haul. The little girl had a number of expensive fragrances and skincare products — including duplicates of ...