Maybelline's Lash Sensational Sky High Mascara retails for just $13.99, and it comes in nine stunning colors ranging from ...

Limited-edition beauty sets make gifting easy. Plus, they’re a fun way to try top makeup, skincare and fragrance products.

Which Ulta Beauty mascara is best? Whether you like a more natural, “no-makeup” look or want something more dramatic, there’s no better place to start than mascara. Mascara can be the easiest way to ...

On a bright, chilly fall afternoon, the women streaming in and out of the Ulta Beauty store on Passaic Street in Garfield, ...