The Fourth Of July Beauty sales have arrived, they're coming for your wallet, and resistance is futile. Case in point: Kylie Cosmetics eyeshadow palettes are 50% off at Ulta. No, this is not a drill.

OAKLAND, Calif., November 10, 2025--e.l.f. Beauty (NYSE: ELF), the bold disruptor with a kind heart, continues to expand its ...

If you love a good indie beauty brand, then you’ve surely heard about Storybook Cosmetics by now. This darling little company, founded by three sisters (triplets at that), is known for bringing some ...