OAKLAND, Calif., November 10, 2025--e.l.f. Beauty (NYSE: ELF), the bold disruptor with a kind heart, continues to expand its ...

Icy blue has never been more back! Whether you're pairing it with warm brown lips for a trendy color combo or leaving it ...

There’s nothing quite like an early gift, and right now, Ulta’s giving customers up to 40% off on select products during it!

Shop the best small yet meaningful gifts for women — perfect for birthdays, anniversaries, and other special occasions.

Makeup can disrupt tear film, clog glands, and trigger infections. Learn which ingredients to avoid, safer brands to try, and ...

Ulta's Black Friday Sale is officially live. You can already take up to 40% off bestsellers from Clinique, NuFace, Medicube and more.

While Black Friday is still a few weeks away, you can shop Ulta’s Early Black Friday Sale right now. During the month-long sale you can save up to 40% on several Forbes Vetted-approved beauty brands.

POV Beauty started with five streamlined skincare products created to enhance customers' natural glow while prepping their faces for makeup. This week, the brand entered new territory with the release ...

If you’re as beauty-obsessed as I am, you’ve probably been counting down the days until Black Friday. Well, good news—Ulta isn’t making us wait. The retailer just rolled out its Early Black Friday ...

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It wouldn't be a 2015 throwback without Kylie's iconic matte lip kits—THE product that launched her brand to begin with! This limited-edition capsule collection includes brand new shades (and some ...

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