OAKLAND, Calif., November 10, 2025--e.l.f. Beauty (NYSE: ELF), the bold disruptor with a kind heart, continues to expand its ...

There’s nothing quite like an early gift, and right now, Ulta’s giving customers up to 40% off on select products during it!

Icy blue has never been more back! Whether you're pairing it with warm brown lips for a trendy color combo or leaving it ...

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While Black Friday is still a few weeks away, you can shop Ulta’s Early Black Friday Sale right now. During the month-long sale you can save up to 40% on several Forbes Vetted-approved beauty brands.

POV Beauty started with five streamlined skincare products created to enhance customers' natural glow while prepping their faces for makeup. This week, the brand entered new territory with the release ...

SenoCellTec is a next-generation approach for skin rejuvenation that targets the root causes of aging at the cellular level.

For a sleeker take on Y2K-era frosted makeup, holographic eyes are trending — and they're adding the prettiest shimmer to ...

If you’re as beauty-obsessed as I am, you’ve probably been counting down the days until Black Friday. Well, good news—Ulta isn’t making us wait. The retailer just rolled out its Early Black Friday ...

Shop the best small yet meaningful gifts for women — perfect for birthdays, anniversaries, and other special occasions.

It wouldn't be a 2015 throwback without Kylie's iconic matte lip kits—THE product that launched her brand to begin with! This limited-edition capsule collection includes brand new shades (and some ...

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