Raising Brows is Soare's personal story, but it also functions as a guide for anyone looking to emulate her success. "There’s ...

For a sleeker take on Y2K-era frosted makeup, holographic eyes are trending — and they're adding the prettiest shimmer to ...

Makeup can disrupt tear film, clog glands, and trigger infections. Learn which ingredients to avoid, safer brands to try, and ...

Shop the best small yet meaningful gifts for women — perfect for birthdays, anniversaries, and other special occasions.

OAKLAND, Calif., November 10, 2025--e.l.f. Beauty (NYSE: ELF), the bold disruptor with a kind heart, continues to expand its ...

Propelled by interest in all things South Korea, Amorepacific, the cosmetics giant, is expanding its reach into the United ...

There’s nothing quite like an early gift, and right now, Ulta’s giving customers up to 40% off on select products during it!

Because Seoul is the beauty mecca of the world, I've happily flown thousands of miles across the world to test the newest ...

POV Beauty started with five streamlined skincare products created to enhance customers' natural glow while prepping their faces for makeup. This week, the brand entered new territory with the release ...

Cyklar’s In-Shower Body Oil Balm is a luxe, yet useful under-$50 gift. Made in two spa-like scents—sacred santal and vanilla ...

Shirazi also chose Nars' Sheer Glow foundation, which she said is a lightweight liquid containing antioxidants like vitamin C ...

If you’re as beauty-obsessed as I am, you’ve probably been counting down the days until Black Friday. Well, good news—Ulta isn’t making us wait. The retailer just rolled out its Early Black Friday ...