There’s nothing quite like an early gift, and right now, Ulta’s giving customers up to 40% off on select products during it!

Regardless of your skill level, lip liner stains are a fool-proof way to achieve a sharp or blurred look that stays put ...

It wouldn't be a 2015 throwback without Kylie's iconic matte lip kits—THE product that launched her brand to begin with! This limited-edition capsule collection includes brand new shades (and some ...

Infused with bamboo extract and fibers, it gives lashes a type of spellbinding hold and volume that'll look like they were done by a professional. Ulta Promising review: "Love this mascara. It goes on ...

US-based beauty retailer Ulta Beauty has launched UB Marketplace, an online platform focused on beauty and wellness, now accessible via its website and the Ulta Beauty mobile app. The launch forms ...

Six celebrity makeup artists share their top tips for working on mature skin.

The marketplace will incorporate offerings from beauty, wellness and adjacent lifestyle categories into Ulta’s online assortment and will be fully integrated into the online shopping experience with a ...

Celebrity makeup artist Kash Thompson, who has worked with SWV and K. Michelle, has specific guidance for different degrees ...

Let’s be honest, it isn’t easy keeping up with all the new beauty products that are released every month. Thankfully, the ones you ought to know about come across my desk. Last month I smoothed on ...

New York Post may be compensated and/or receive an affiliate commission if you click or buy through our links. Featured pricing is subject to change. If you’ve ever stared at your Flexible Spending ...

Tubing mascara is a great choice for anyone that wants to avoid mascara that smudges. We put 14 tubing mascaras to the test and found one clear winner.

Merced gains Alta Beauty at Shoppes at Merced, joining other national retailers. Company reported Q2 net sales of $2.8B and 6.7% comparable sales growth. Several national chains—Burlington, Petco, ...