Breaking down the ways New Balance failed to properly market Shohei Ohtani during the Los Angeles Dodgers' World Series ...

Wondering if Under Armour could be a hidden value play? You are not alone, as many investors are questioning whether this struggling athletic brand is showing signs of being undervalued or if the ...

Finding affordable running shoes under $50 that perform well is not easy, as most are made with cheap materials and only last ...

Georgia Tech athletics announced Friday that it agreed to an apparel contract with Under Armour that will go into effect next year. According to ESPN's Pete Thamel, Georgia Tech and Under Armour ...

ATLANTA — The Georgia Tech athletic department announced Friday that it will move from Adidas to Under Armour as its uniform and merchandise maker. Georgia Tech and Under Armour agreed to a 10-year ...

Under Armour has partnered with Georgia Tech's athletic department to become the official uniform, apparel, footwear and accessories provider of the Yellow Jackets, inking a ten-year deal that will ...

Georgia Tech is making a major change to their athletic identity. According to ESPN’s Pete Thamel, the Yellow Jackets have agreed to a 10-year deal with Under Armour to become the school’s official ...

Carlos Collazo and J.J. Cooper hop on the Baseball America Podcast after returning from the Under Armour Next All-America Game to discuss some of the 2026 MLB Draft prospects who stood out at the ...

The University of Wisconsin's 10-year contract with Under Armour is set to expire in 2026. Wisconsin has expressed satisfaction with the Under Armour partnership so far. Other schools' new apparel ...

Are your golf shoes on their last legs? Maybe the rubber in the toe is wearing off, a spike has fallen out, you're on your third set of laces. It's time for an upgrade, but you just bring yourself to ...