Stephen Curry ends Under Armour partnership
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On Monday, Under Armour announced the launch of the Curry Brand with Golden State Warriors star Stephen Curry. The move is expected to compete with Nike's Jordan Brand and reach younger consumers worldwide. The Curry Brand will begin with the launch of ...
Over two decades ago, Under Armour disrupted the performance sportswear industry through its game-changing apparel and unforgettable marketing campaigns. True to its roots, the American brand is releasing a hoop shoe that reinvents the future of basketball ...
Under Armour has a new court-ready basketball shoe on the way — and it is only for women. The athletic powerhouse revealed the UA Hovr Breakthru today, a sneaker designed specifically for the unique demands of the female foot. The look, Under Armour said ...