Since everything millennials do is cringe to Gen Z, it was only a matter of time before the youths came for yoga pants and muscle tees, as well as the desire to show off the goods underneath them. “It ...

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UNDER ARMOUR'S LATEST collaboration is one we didn't see coming, but it is most certainly one that we need. The performance apparel company announced it will be partnering with global anime powerhouse ...

Under Armour has partnered with Georgia Tech's athletic department to become the official uniform, apparel, footwear and accessories provider of the Yellow Jackets, inking a ten-year deal that will ...

Arteta’s partnership with Under Armour is designed to help the American sportswear company push further into football. Arteta will share insights with Under Armour in areas such as product development ...

Expects annual operating income to halve from a year ago Sees Q2 gross margin to decline by 340-360 basis points Tariffs on Vietnam and Indonesia goods pose direct risk Reports Q1 profit miss, revenue ...

All of the best baseball players have arrived in Atlanta for the 2025 MLB All-Star Week. While all of the major sportswear brands are battling it out for attention, Under Armour is bringing an ...

Under Armour has returned to the NFL fold four years after a companywide marketing retrenchment, signing a new long-term, on-field licensing deal to allow players to wear Under Armour branded gloves ...

Nike continues to ride high above the competition as the leading jersey and shoe provider for the NCAA women’s basketball tournament. The brand, along with its affiliate Jordan Brand, comes into this ...