Kevin Plank, the sports apparel company’s controlling shareholder, will seek to reinvigorate the struggling brand. By Rebecca Robbins Under Armour, the sports apparel company, said on Wednesday that ...
Reebok is not Lululemon or Under Armour. And that's fine. Reebok has been capitalizing on how it's different from its competitors by targeting a completely different consumer: the tough, ...
It was once hyped as a worthy rival to Nike. But at present, Under Armour, founded by a 23-year-old former college athlete, is struggling to “just do it.” Instead, the brand that’s championed on the ...
Under Armour on Friday said it has agreed to pay $434 million to settle a 2017 class action lawsuit accusing the sports apparel maker of defrauding shareholders about its revenue growth in order to ...
When college football's top prospects hit the field for the NFL scouting combine in 2023, their outfits and training regimens will look a little different than before. A year after New Era replaced ...
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