Stephen Curry and Under Armour have parted ways after 12 years together, and the Golden State Warriors star has suggested ...

Just a day after his announcement to part ways with Under Armour, Steph explains why he laced up in Nike Kobe 6s.

The Golden State Warriors lifer now has a scheduled end date for his UA partnership, next year, after the Curry 13 drops.

And on the NBA’s new stage on Amazon Prime Video, Curry delivered another vintage Curry game, dropping 49 points, draining ...

This is article is reprinted with permission from Sneaker History, Nick Engvall’s Substack about sneakers, culture, and the ...

Golden State Warriors superstar Steph Curry explained his surprising split from Under Armour and the next moves in sneaker ...

Golden State Warriors star Stephen Curry stood at the free-throw line with six seconds remaining and the chance to make ...

An individual basketball-sneaker line can produce billions of dollars in revenue. NBA superstars like Michael Jordan, LeBron James, Kevin Durant and Curry have made nearly as much off-court revenue as ...

Nico Harrison might just deserve the unofficial “What If?” crown of sports marketing blunders. Sure, everyone’s still ...

Stephen Curry’s drama-filled shoe saga has officially become bigger than half the NBA storylines this week. The Warriors are ...

Steph Curry stunned fans by wearing Gigi Kobe 6 Protros in his first game with full sneaker freedom after the Under Armour ...