Once dominated by major sportswear brands like adidas, Nike, and Under Armour, the conventional sports marketing landscape ...

Despite taking the lead in the second half, Seton Hall men's soccer fell to the UConn Huskies, 2-1, on Senior Night.

Breaking down the ways New Balance failed to properly market Shohei Ohtani during the Los Angeles Dodgers' World Series ...

The flagship shoe in Under Armour's collection, the Drive Pro is gamed by all of Under Armour's most prominent golfing athletes, Jordan Spieth among them. With its understated, athletic silhouette, ...

TYLER, Texas — The Arp Tigers went head-to-head with the New Diana Eagles in Week 10 of the 2025 Texas high school football season. Arp came away with the win, defeating New Diana 54-9. Click the ...

The Minnesota Vikings struggled against the Los Angeles Chargers on Thursday Night Football this week, losing 37-10 in front of their home crowd. However, Vikings wide receiver Justin Jefferson ...

Sports News, Scores, Fantasy Games ...

With the soaring importance of NIL, Maryland fans have looked to Under Armour. The school's longtime apparel partner has been good to Maryland, both on the business side and ... With the soaring ...

Brian Mason, Wisconsin's director of NIL strategy, is optimistic about the Badgers' competitiveness with third-party NIL ...

The individual State Girls Tennis Championships have begun at Nielsen Tennis Stadium. There were enthusiastic crowds and plenty of customized t-shirts Thursday. In Division 1, Sun Prairie East's ...

Fort Smith Southside running back Terrell Warren (center) stretches the ball over the goal line to score a touchdown while being tackled by Fort Smith Northside linebacker Anjhul Johnson (40) and ...