This story appears in our November/December 2025 print issue, available on newsstands, or on our members-only site, here.

Under Armour has built itself into a sportswear giant thanks to its devotion to developing cutting-edge performance technology. Today marks a new chapter for the American company as it is stepping ...

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It was once hyped as a worthy rival to Nike. But at present, Under Armour, founded by a 23-year-old former college athlete, is struggling to “just do it.” Instead, the brand that’s championed on the ...

Are your golf shoes on their last legs? Maybe the rubber in the toe is wearing off, a spike has fallen out, you're on your third set of laces. It's time for an upgrade, but you just bring yourself to ...