TL;DR: Unity's upgraded AI, launching in beta at GDC, enables developers to create full casual games using natural language prompts without coding. Leveraging advanced models from OpenAI and Meta, ...

Unity stock has tumbled twice recently, first after Google's Project Genie Reveal, and then after a disappointing earnings report. Project Genie is impressive, but it won't replace video game engines.

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Game engine maker Unity is, like most other tech companies, fully embracing generative AI technology in its products (making the already bloated engine even more slow and annoying to use). Still ...

Matthew Bromberg says the new Unity AI will be showcased at GDC in March. When you purchase through links on our site, we may earn an affiliate commission. Here’s how it works.

For the last couple of years, the Epic Games Store has given away free games every week through its PC storefront. With the company having launched its own mobile store, it has also started a second ...

Google's AI-driven Project Genie has been a hot topic among games industry professionals, thanks to its ability to generate short, interactive virtual environments from text prompts and images. Its ...

Clash Royale revenue fell 49.4% month-on-month in January 2026. PUBG Mobile player spending increased by 93.2%. Gossip Harbor developer Microfun broke into the list of the world's top 10 grossing ...

Developer Atomic Arcade's new G.I. Joe game focused on Snake Eyes remains in development following upheaval at the studio that included the closure of the entire studio. Hasbro, which owns the IP and ...

2026 signals a new era for Xbox. Long-time Microsoft Gaming CEO Phil Spencer has retired, and his presumed successor, Xbox President Sarah Bond, has also left the company. In steps Asha Sharma, ...

Modern video games are highly complex productions that can involve hundreds, and even thousands, of people working on them over several years. These days, we expect them to take a long time to make, ...

Josh Sobel, a technical artist and rigger who was recently affected by the layoffs at Wildlight Entertainment, the studio behind Highguard, has taken to X to reflect on the game's launch. "The day ...