Urban Decay's eyeshadow primer, aka the Eyeshadow Primer Potion, is a Holy Grail product for so many Beauty Junkies. I use it all the time and it ensures that my eyeshadow and liner stay all day and ...

Us Weekly has affiliate partnerships so we may receive compensation for some links to products and services. Once in a blue moon, we discover a new beauty product that has Us seriously questioning how ...

If you’re eye makeup crazed, or just a beauty junkie in general, then you’re probably very familiar with Urban Decay’s eyeshadow primer potions. These cult fave products are a must-have for perfect ...

The "creamy eyeshadow primer" is said to have anti-aging benefits as well as aiding in smooth application. Urban Decay's Anti-Aging Eyeshadow Primer Potion is currently available for $28. According to ...

It's not broken, so they aren't fixing it. They are just expanding it and by "it," I mean Urban Decay's Eyeshadow Primer Potion collection. This eyeshadow extender is a hero product — a beloved, cult ...

IF your eyeshadow looks creased and crepey after applying, this product may be able to help. Sephora shoppers have shared rave reviews for a "holy grail" makeup primer. Urban Decay Anti-Aging ...

Ladies, if you buy yourself one beauty product this season, do yourself a favor and get this Urban Decay Primer Potion. Put this on before you apply your eyeshadow and your eye shadow is guaranteed to ...

On top of expanding its beauty empire to include skin care formulas and unicorn-esque lipstick topcoats, Urban Decay is giving women a reason to feel good about buying its products. The beauty brand ...

I've tried many different makeup and beauty brands over the years, but I've always stayed loyal to Urban Decay due to many of its products never letting me down. Some I've used since I first ...