Google providing a single toggle and multi-source data capture promise more accurate conversion tracking with less setup for advertisers. Google is removing complexity from one of its most important ...

Google is removing complexity from one of its most important measurement tools. By merging enhanced conversions for web and leads—and allowing multiple data inputs at once—advertisers get more ...

Microsoft Advertising SOAP API Being Retired Jan 31, 2027 Microsoft Advertising will be transitioning from its SOAP to REST API and with that, on January 31, 2027, the SOAP API will be fully retired ...

How integrated API architecture closes the gap between advertising spend and closed revenue for U.S. small businesses.

Perplexity’s AI search engine encourages users to go deeper with their prompts by engaging in chat sessions that a lawsuit has alleged are often shared in their entirety with Google and Meta without ...

Justice Ketanji Brown Jackson broke with her two fellow liberal justices Tuesday as she dissented alone from the Supreme Court’s decision backing a challenge to Colorado’s “conversion therapy” ban.

WASHINGTON — The U.S. Supreme Court on Tuesday rejected a Colorado law that banned psychotherapists from using "conversion" talk therapy intended to change an LGBT minor's sexual orientation or gender ...

In its recent decision in Chiles v. Salazar, the Supreme Court invalidated Colorado’s law prohibiting licensed counselors from engaging in efforts to change the sexual orientation or gender identity ...

The bears worry about Meta's spending habits, while the bulls are excited about its core business and the potential of AI.