You slather on the sunscreen on your kids. You make sure they wear a hat whenever they’ll let you. But what about their swimwear? Will it protect your child’s body? Well, MaxOUT Swimwear will. It’s ...

It takes one bad sunburn to realize that sunscreen isn’t always enough. That’s where sun-protective UPF clothing can come in. “Sun-protective clothing adds an extra layer of defense from the sun, and ...

This self-generated project came about after the ad agency’s joint managing partner Hannah Penn was diagnosed with skin cancer, which she has since recovered from. Penn became determined to raise ...

Retailers may soon be adding the Internet of Things to their outdoor leisure marketing in the form of new wearables and trackers. Vodafone just developed a set of proof-of-concept designs for products ...