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Running shoe companies must abandon the practice of designing women’s footwear by simply modifying men’s shoes into smaller sizes and brighter colors, according to new research published in the ...

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Sports footwear manufacturers should ditch the "shrink it and pink it" approach to women's running shoes, because it fails to differentiate women's distinct anatomical and biomechanical needs across ...

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And it’s even harder for women, as a recent study discovered that most women’s running shoes are just shrunken versions of men’s designs. When shopping for a running shoe, first ask yourself what type ...

If the shoe fits, wear it, they say. The trouble is that for many women, their running shoes don't fit – because they were designed for men. Experts are urging brands to ditch the 'shrink it and pink ...

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