When BMW started introducing modern electric vehicles, it adopted a techy, Apple-inspired naming convention, resulting in names like the i3, i4, iX, and i8. However, enthusiasts of the brand will ...

One of the most notable cars at the world’s largest motor show, the German International Automotive Exhibition (IAA), held in early September of last year, was Volkswagen’s ‘ID. Polo’. The fact that ...

BMW’s range of electric offerings is growing, and its range of “’i”-branded EVs now includes an upcoming 5 Series variant. That growth is great for the brand, but it could cause confusion with its ...

Despite there being hundreds of words out there that have never been used as new car names, automakers around the world love reviving a storied brand. Whether it's a classic car getting the revival it ...

Professor Aniebiet Inyang Ntui is a multi-faceted individual whose expertise spans the worlds of library and information science, environmental advocacy, and – perhaps surprisingly – the automotive ...

We know that VW’s new Scout Motors brand is readying both an electric truck and an electric SUV but, at this stage, no one outside of the company knows the names of the two models. However, several ...

Getting a product name just right is a tricky balance. Brandwatch, a consumer intelligence and social media management company, has five rules for naming new products. The name has to be readable and ...

The analysts at Edmunds.com set out explore an interesting question. Since there are a variety of vehicles named after geographical locations – examples being the Toyota Tacoma, Hyundai Tucson, ...

Unsurprisingly, new car buyers are not very happy with the touch-screen systems that manufacturers increasingly use as the driver interface for vehicle controls. That's the source of many of the poor ...

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