Consider the humble paper towel. It’s often used to wipe up quick spills or serve as a substitute napkin. Kimberly Clark’s Viva brand, however, wants consumers to think about it as something more. The ...
When you’re cleaning up spills around the house, you want a paper towel that’s both strong and absorbent. The quality of paper towels can vary significantly, so many shoppers wait for their favorite ...
It probably goes without saying, but paper towels are an absolute household necessity for most. While using something like rags can be a more environmentally friendly and cost-efficient option, using ...
The print ad includes a six-page advertising insert, which sandwiches a sheet of Viva paper towel between advertising copy that highlights the product's unique softness and strength. A $1.00 coupon is ...
Are you a print subscriber? Activate your account. By Nathan Eddy - 1 hour 46 min ago By Ad Age and Creativity Staff - 3 hours 37 min ago By Parker Herren - 7 hours 10 min ago By Asa Hiken - 8 hours ...
Joe’s Test Lab is our segment where Good Morning Northland director, Joe Flaten picks and tests out products that people can find useful. Director Joe will carry out the tests himself and sometimes ...
Consider the humble paper towel. It’s often used to wipe up quick spills or serve as a substitute napkin. Kimberly Clark’s Viva brand, however, wants consumers to think about it as something more. The ...
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