Ever watch a commercial for a push-up bra and wonder whether it really performs as well as looks on-screen? Well, check this out. Lingerie company Wacoal released this commercial in Thailand for its ...

Wacoal has been designing bras for more than 70 years, with plenty of fans who’ve been shopping there for just as long.The brand has always been proactive about adopting new technologies and materials ...

Finding the right size bra online can be an exercise in frustration. That’s why intimates company Wacoal used to tell customers to give up. “It is hard for women to size themselves or measure ...

Some shoppers swore off bras during quarantine, but Miryha Fantegrossi, vice president of merchandising and design at intimates brand Wacoal, says the lingerie staple isn’t over yet. “I don't find ...

Wacoal, an intimates brand, on Tuesday launched its mybraFit app, which uses AI technology to assess customers' bra sizes and recommend Wacoal bras based on their needs. The company also released ...

In a year of adapting to life during pandemic, many rules have been thrown out the window. And for those working from home, wearing a regular bra has become one of them. In the lockdown game of ...