The Japanese company's first La Rosabelle store opened in Beijing on 22 June, and Wacoal will open more outlets in the city by the end of this year, targeting young females between 20 and 28 years old ...

A Japanese manufacturer of 'glamorous' lacy boxer shorts which are designed for men was surprised to sell out of its stock. Underwear company Wacoal which sells the briefs for ¥3,960 (£24) said the ...

The lingerie manufacturer Wacoal launched its popular Good-Up Bra in 1992, with the catchphrase “yosete, ageru” (“clenches and lifts”), waking young Japanese women up to the body-shaping potential of ...

Testing the waters of the “genderless” movement in the fashion industry, Japanese apparel giant Wacoal Corp. added lace to a line of men’s underwear. The dainty items were quickly sold out. “I never ...

Wacoal has conducted a ' Awareness Survey on Bra Selection and Bust Care ' for about 10,000 women aged 25 to 54 nationwide, and the results are summarized and released as materials. Among them, '1 in ...

Japanese lingerie company Wacoal International on Wednesday announced that it has acquired intimates startup Lively for "$85 million to start, with up to an additional $55 million in performance-based ...

TOKYO -- On a trip to the U.S. West Coast in early February, the head of Wacoal Holdings, Japan's largest lingerie seller, received a puzzling question from an investor.

With the explosion of underwear launches on the UK high street, it is clear the lingerie market is primed for growth. Nude tones, everyday bras, premium styles and shapewear are just some of the key ...

Wacoal said the acquisition will boost its European business by expanding e-commerce and fitting services, enhancing its position in the growing large-cup-size market. Credit: Shutterstock Wacoal ...