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Strength training is crucial for maintaining your overall fitness, but it’s understandable to still be a little wary of going to the gym. After all, every fitness center has different policies on ...

Gunsmith Fitness introduces bespoke custom lifting belts, offering lifters unparalleled support and personalization. Crafted from premium materials, these belts allow full customization of shape, ...

Lauren Ro is interested in baby gear (she’s a new mom) and the ins-and-outs of decorating a home. Prior to the Strategist, she was a writer at Curbed, and before that was Wes Anderson’s assistant.

The second (and final) round of Amazon Prime Day, also known as Big Deal Days, ends tonight. The second day of the sale is a great time to grab running gear essentials at a discount. Whether you’re ...

It’s hard to overstate how self-conscious I felt about the way I looked when I first started lifting. I wore literal layers to the gym, shorts on top of leggings, in the hope of drawing as little ...

Three companies — Tempo, Tonal and Forme Life — are competing to supplant cheap dumbbells with smart machines priced in the four figures. By Courtney Rubin Since last year, Amay Sheth, a 26-year-old ...

Three new titles explore the power of women building muscle. By Danielle Friedman For most of modern history, women were warned that lifting heavy weights was unladylike and possibly dangerous. Even ...

The Badge Life, a new e-commerce company owned and operated by an active member of law enforcement, has launched a new fitness apparel line geared First Responders. The Badge Life, a new e-commerce ...