Perhaps it's the visual appeal that stands out to you — or maybe you've seen a particular product on social media or at a friend’s house. “The minute you have that memory, you’re more likely to trust ...

Sabine Leveiller is the Marketing Vice President, of Europe at VistaPrint. She has over 20 years of experience in marketing strategy. Nike, Chanel, Apple—chances are these well-known brands evoke such ...

Branded search is more than just your company name on Google. Here's how to capture intent and rank for the queries that matter. Branded search refers to the results that Google or an LLM (like ...

Branded search refers to the results that Google or an LLM (like ChatGPT) shows when someone searches for your brand name.