AI has huge potential. It can automate tasks, increase productivity and give in-depth insights to businesses that they never ...

McCormack won on details. In Positionless Marketing, one owner controls the full chain: insight to creative to launch to ...

If you're a small business looking to promote your sales the day after Black Friday, here's how you can easily use AI tools to design all your marketing assets for little to no money.

Shopify reports influencer marketing is booming, yet consumer fatigue rises. Brands should focus on nano/micro-influencers, ...

For a second theatrical run, nostalgia isn’t enough — it needs a strong hook. Rajamouli and his team deliver that by ...

The choice for B2C leaders today is clear: continue to compete on transient features, or build an enduring identity based on ...

Discover the key differences between inbound and outbound marketing strategies, and learn how to choose the best approach for your business.

Some school administrators are offering tours. Others are hiring firms to knock on parents' doors. It's all in an effort to ...

For many tire dealers, marketing is no different from my backyard fence. They don't want to spend the time researching it — ...

At its core, marketing aims to establish a relationship between businesses and their potential customers. It is about understanding the marketplace and positioning one’s product or service in a way ...

Golden Goose Marketing, a Sacramento-based digital marketing agency, is spotlighting how the construction industry is ...

A new study has decoded banks' television commercials, analyzing what the messaging reveals about the bank behind the ...