At its core, marketing aims to establish a relationship between businesses and their potential customers. It is about understanding the marketplace and positioning one’s product or service in a way ...

What they didn’t teach you in the marketing org chart: how to win when the window is closing. Picture a marketer who sees VIPs starting to lapse on a Thursday morning. By noon, they’ve pulled the data ...

If there’s one thing marketers don’t need, it’s another measurement dashboard. “Death by dashboard is real,” said Dane Buchanan, chief data and analytics officer at performance agency M&C Saatchi. But ...

With the weather dropping, more people are taking the chance to walk through downtown and see the sights, and many others are opting to "scoot" through town on an electric scooter. Walking on the ...

An e-bike is a bicycle with a motor that assists the rider to move faster while pedaling, and depending on which class of bike, with a throttle. E-bikes traveling up to 20 mph have no age limits, but ...

Penn State lost to the Iowa Hawkeyes 25-24, extending their losing streak to four games. The Nittany Lions played without their recently fired head coach, James Franklin, and their starting ...

Marketers face AI news every day, and it’s almost impossible to keep up. AI agents are on the rise, but many are still in early development, beta testing, or lack real market adoption. So let’s skip ...

Attribution shows who gets credit. Incrementality shows what your marketing truly caused. In an era of automation and privacy restrictions, understanding the real lift behind your campaigns is the ...

CLEVELAND, Ohio - When it came to deciding on an emergency health order to ban intoxicating hemp, a Franklin County judge chose commerce over kids. We’re talking about the decision on Today in Ohio.

The U.S. retreat from its electric-vehicle ambitions is spreading around the globe. In Canada, Prime Minister Mark Carney paused an electric-vehicle sales mandate that was set to take effect next year ...

For the 121st time, OU and Texas will meet in Dallas for the Red River Rivalry. OU’s starting quarterback remains uncertain as redshirt junior quarterback John Mateer continues his rehab from a recent ...