At its core, marketing aims to establish a relationship between businesses and their potential customers. It is about understanding the marketplace and positioning one’s product or service in a way ...

With the weather dropping, more people are taking the chance to walk through downtown and see the sights, and many others are opting to "scoot" through town on an electric scooter. Walking on the ...

Attribution shows who gets credit. Incrementality shows what your marketing truly caused. In an era of automation and privacy restrictions, understanding the real lift behind your campaigns is the ...

CLEVELAND, Ohio - When it came to deciding on an emergency health order to ban intoxicating hemp, a Franklin County judge chose commerce over kids. We’re talking about the decision on Today in Ohio.

For the 121st time, OU and Texas will meet in Dallas for the Red River Rivalry. OU’s starting quarterback remains uncertain as redshirt junior quarterback John Mateer continues his rehab from a recent ...

A search is underway after a powerful explosion ripped through an explosives manufacturing plant in rural Tennessee on Friday. The blast sent plumes of smoke into the air and shook homes miles away.

West Virginia legalized medical cannabis in 2017 when former Gov. Jim Justice signed the Medical Cannabis Act. The goal of medical legalization was to provide alternative treatment for symptoms of ...

Approximately 1.7 million e-bikes were sold in the U.S. last year alone. A Manasquan minor was charged with multiple traffic violations related to his e-bike riding. He faces jail time if he violates ...

For good reason, it feels that the only major discussion in markets is whether AI is in a bubble or whether it’s actually the early innings of a revolutionary phrase. So here’s another one, decidedly ...

Part of our work at OGS Media with Reddit is making it easier for brands to get on the platform the right way: transparent, authentic, and really connecting with your audience. Some of that happens ...

WASHINGTON D.C., DC — U.S. lawmakers are running out of time to avoid a shutdown of the federal government. The government's current budget runs out on Sept. 30. If congress hasn't passed a funding ...