A pro method to minimize under-eye lines without creasing: targeted base, skip foundation under eyes, use tinted eye primer ...

An easy and versatile eyelash primer from Babe Original is a mascara game-changer that's earning me lash compliments, and ...

White eyeliner might not be getting the attention it deserves but we’re here to change the narrative. This underrated makeup ...

If there's one area of a kitchen that stands out as an eyesore, it's boring exposed cabinet ends. Thankfully, you can conceal ...

There’s nothing quite like an early gift, and right now, Ulta’s giving customers up to 40% off on select products during it!

PureWow editors select every item that appears on this page, and some items may be gifted to us. Additionally, PureWow may ...

Promising reviews: " My holy grail SPF. The scent is mild, and the sunscreen goes on my skin like a dream. I’ve tried maybe ...

A scientific breakdown of what the 'Death by Lightning' cast brings to James Garfield's unconventional picnic table (so to ...

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Six celebrity makeup artists share their top tips for working on mature skin.

After researching the most popular mascaras, as well as any new releases from well-known brands, I created a longlist of ...

In a world that takes itself far too seriously, there's a profound, unsung joy in the gloriously unnecessary. We're talking about the kind of stuff that serves no practical purpose, solves no great ...