iRobot (IRBT) shares soared this week after a short squeeze, as retail traders drove heavy trading activity. The sharp price rally coincided with company announcements that highlighted new AI-powered ...

iRobot experienced significant investor interest following the past week's introduction of new AI-powered Roomba products and a global marketing campaign that seeks to revitalize its brand. This ...

iRobot has taken the covers off of its “most advanced” 2-in-1 robot cleaner yet; the Roomba Max 705 Combo, which introduces a physical mop cover designed to keep carpets dry. Launching in Europe, with ...

The iRobot Roomba Plus 405 Combo Robot Vacuum + Mop is 50% off for Amazon Prime Day. The Roomba Plus 405 self-empties, washes and dries mop pads, and uses LiDAR navigation. Amazon Prime Day 2025 is ...

ZDNET experts put every product through rigorous testing and research to curate the best options for you. If you buy through our links, we may earn a commission. Learn Our Process 'ZDNET Recommends': ...

What happens when a company that once defined an industry begins to lose its edge? For years, iRobot’s Roomba was the gold standard in robotic vacuums, a household name synonymous with convenience and ...

The dual-rubber roller brushes are back, baby. The dual-rubber roller brushes are back, baby. iRobot just launched its ninth new robot vacuum of the year. That’s a record number for the company, ...

Branded is a weekly column devoted to the intersection of marketing, business, design, and culture. Just a few years ago, iRobot, best known as the maker of the Roomba, was riding high, with annual ...

iRobot could soon be out of business, the Roomba's creator admitting that there's "substantial doubt about [its] ability to continue as a going concern." It's a drastic fall for the company whose ...

iRobot was long overdue for a product redesign to win back its once overwhelming share of the robot vacuum market. The company just announced such a reinvention for its complete product line; it turns ...