Sonic’s new “Coke Your Way” campaign features Benny Blanco, Machine Gun Kelly and Jessie Murph to highlight drink customizations.

OpenAI and other LLM companies must slow down, respect content creators and work with industry stakeholders if they want to build sustainable advertising businesses.

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Answer engine optimization (AEO) is the practice of structuring content so it can be easily found and surfaced by AI-powered answer engines such as ChatGPT, Google's Search Generative Experience (SGE) ...

Explore essential advertising and marketing terms about technology, featuring clear definitions and explanations from the Ad Age Encyclopedia.

WPP and Publicis Groupe are also competing in the Tylenol marketer’s pitch.

Sonic’s new “Coke Your Way” campaign features Benny Blanco, Machine Gun Kelly and Jessie Murph to highlight drink customizations.

Procurement in advertising refers to the involvement of a brand’s sourcing or purchasing department in selecting, negotiating and managing contracts with marketing and agency partners.

WPP and Publicis Groupe are also competing in the Tylenol marketer’s pitch.

Sonic’s new “Coke Your Way” campaign features Benny Blanco, Machine Gun Kelly and Jessie Murph to highlight drink customizations. Staying current is easy with newsletters delivered straight to your ...