Generative AI is transforming how people search and decide, and marketers must act now to adapt content, strategy and media plans.

Sam’s Club CMO Chris Curtin on arriving right after an agency review, jumping into a holiday campaign with Chris Pratt, applying fintech thinking to retail and serving on Spotify’s marketer advisory ...

Alexa de Alessandrini, senior media manager of consumer marketing at MilkPEP, talks about a new Google AI search buy, AI ...

These experiments come as brands are still waiting for more ad opportunities inside the major large language models.

Novartis picked Publicis-owned Fallon to work on its 2026 Super Bowl ad following a competitive review, Ad Age reports.

Learn how to enter the 2026 Ad Age Tech Power List, including eligibility, deadlines, fees and required materials, with ...

Ad Age picked 10 Marketers of the Year. You decide the 2025 winner.

University of Colorado Boulder is introducing a new Master's and portfolio program that promises to better train junior ...

University of Colorado Boulder is introducing a new Master's and portfolio program that promises to better train junior employees because agencies and marketers are falling short.

As it continues its return to relevance, Gap has often leaned into music, including the viral Tyla hit last year and more ...

Denny’s promotes its Rudolph Everyday Value Slam breakfast offerings with a little help from Bumble the Abominable Snowmonster of the North.

Wingstop now expects domestic same-store sales—revenue generated by existing restaurants compared to the prior year—to fall 3% to 4%, according to a statement.