AI is transforming category management from a retrospective process into a predictive, real-time discipline — helping brands and retailers plan, test and collaborate more efficiently. Kellanova is ...

But optimizing for these systems isn’t as simple as it appears, says Jason Goldberg, chief commerce strategy officer at Publicis Groupe. “Answer engines are probabilistic rather than deterministic — ...

Russ Torres was recently promoted to president and chief operating officer to help lead this transformation, according to the company's latest earnings call. He was previously the group vice president ...

The study, developed in partnership with The Harris Poll, identified three key snacking statistics that could help inform holiday snacking innovations over the next several months. “Snacking is about ...

Unilever Unilever’s CEO Fernando Fernandez said that while the wider macroeconomic uncertainty will pose some risk and challenges to consumer confidence, the company has a robust and resilient ...

Consumer goods companies are signaling a strategic shift: the era of price-driven decision-making is giving way to a focus on long-term, sustainable growth.

Out of these efforts, Kellanova has developed a new, more dynamic and precise approach of connecting to fluid consumers. It includes using more targeted audience modeling that is grounded in real-time ...

Between May and July 2024, participants were randomly assigned to one of four situations: An individual working without Gen AI A team of two humans without Gen AI Individuals working with Gen AI A ...

Allison detailed how Tractor Supply is developing agentic AI models to explore automating some manual organizational processes, such as help desk calls and repetitive processes in accounting. Harding ...

PUP launched in December 2023 and now covers about 90% of Purina’s consumer data collection, according to Scharenberg. Though it’s currently available only in North America, there are upward of 2 ...

The company is also automating media scheduling, using algorithms to build cohorts and space out activations. Additionally, it has digitalized its production by equipping lines with sensors and ...

Gartner recently identified the top 10 technology trends that organizations should explore in 2025 — and many of these could have a deep impact on the consumer goods space.