Digital Shift is Econsultancy’s quarterly webinar that focuses tightly on digital technologies, marketing and ecommerce. Delivering actionable insights on trends that will be significant in the short- ...

Brands are getting increasingly creative with ways to win – and keep – customer loyalty. With more competition than ever and consumers often feeling squeezed on price, businesses have to make a ...

At 2025’s Festival of Marketing, leaders from Oatly and Baileys discussed strategies for influencer marketing and how to measure what works.

“This success story is a great example of the power of data analysis and optimisation across influencers, creatives and formats. Converting this audience with a lower budget was no small challenge but ...

A 5-week training programme covering the fundamentals of AI that every marketer needs to understand now in order to futureproof their career.

Many businesses have set being strategically data-driven and getting to grips with their data as key organisational goals.