Many businesses have set being strategically data-driven and getting to grips with their data as key organisational goals.

The FMCG industry is facing unprecedented pressure to align marketing and ecommerce strategies to consumer behaviour – and that’s causing a growing demand for skillsets that allow brands to thrive on ...

At 2025’s Festival of Marketing, leaders from Oatly and Baileys discussed strategies for influencer marketing and how to measure what works.

Econsultancy’s Ecommerce Quarterly curates the latest trends, developments and statistics in ecommerce that you need to know about. This edition covers expanding holiday discounting, the impact of the ...

“This success story is a great example of the power of data analysis and optimisation across influencers, creatives and formats. Converting this audience with a lower budget was no small challenge but ...

Brands are getting increasingly creative with ways to win – and keep – customer loyalty. With more competition than ever and consumers often feeling squeezed on price, businesses have to make a ...

Econsultancy was founded in 1999. While plenty has changed in the Marketing & Ecommerce landscape over that time, our promise remains the same: Learning for Growth. In a rapidly changing environment, ...

Digital Shift is Econsultancy’s quarterly webinar that focuses tightly on digital technologies, marketing and ecommerce. Delivering actionable insights on trends that will be significant in the short- ...