Customer relationship management (CRM) news, analysis, trends, information, and how-to guides from MarTech, the publication of record for marketing technologists.

Meta introduced improvements to its suite of lead generation tools with a focus on the often-overlooked post-holiday period. Meta refers to the period from just after Christmas into January as “Q5.” ...

In MarTech’s “MarTechBot explains it all” feature, we pose a question about marketing to our very own MarTechBot, which is trained on the MarTech website archives and has access to the broader ...

According to some estimates, more than half of the content on the internet is now generated by AI. Considering how long it took humans to generate the other half, you’re probably thinking, “That ...

AI will play a bigger role in shaping how marketers engage customers and run campaigns in 2026. The technology is moving beyond pilots into scaled programs — a shift confirmed by the Marketing AI ...

In B2B marketing, ideas that shift perspective are currency. They inspire people to think differently, trust more deeply, and make more confident choices. That’s why thought leadership matters more ...

Everyone’s talking about how AI is reshaping marketing. But in most organizations, the real bottleneck hasn’t changed. Content still lives in too many places, and metadata gaps keep teams searching ...

Marketing is on the brink of another major evolution — one that will redefine how teams are structured, how work gets done and even what it means to lead. Artificial intelligence is no longer just a ...

HUMAN Security launched Page Intelligence today, a new capability in its Advertising Protection suite designed to detect invalid traffic (IVT) at the page level — the critical moment between a click ...

MarTech is your source for digital asset management (DAM) content. You’ll find a variety of up-to-date and authoritative resources, including the latest news, tactic-rich tutorials, the latest data to ...

Zeta Global introduced a natural language AI agent this week, personalizing the digital workspace for marketers using the Zeta platform. Known as Athena by Zeta, the company calls it a ...

Oracle introduced new AI agents within Oracle Fusion Cloud Customer Experience (CX) today that it says will help customer experience and revenue teams move faster and make better decisions. Oracle’s ...