Reuters has the scoop on the inevitable OpenAI IPO, which it says could be coming in second half of 2026. But the big news is that the IPO could value OpenAI at more than $1 trillion, which would make ...

Customer relationship management (CRM) news, analysis, trends, information, and how-to guides from MarTech, the publication of record for marketing technologists.

Worried about AI destroying creativity? Nate St. Pierre shares how he uses AI to power creativity for writers, screenwriters and more.

In MarTech’s “MarTechBot explains it all” feature, we pose a question about marketing to our very own MarTechBot, which is trained on the MarTech website archives and has access to the broader ...

We’ve updated our page on Agentforce with details on Agentforce for IT Service. Since its launch at the Dreamforce conference in September 2024, Salesforce Agentforce changed the conversation around ...

The August update was a big one for HubSpot. Between Inbound announcements and a flood of releases, HubSpot pushed hard on AI, personalization and data reliability, plus some long-awaited UX upgrades.

If you’re not making the most of the latest AI marketing tools then you’re at serious risk of being left behind by your competition. Because here’s the thing, according to an industry poll performed ...

The MarTech advisory committee is comprised of an elite team of industry experts who bring unparalleled knowledge and experience to the table. Each member of our committee is a leader in the marketing ...

The announcement on Wednesday that HubSpot built a deep research connector to ChatGPT generated a lot of excitement among HubSpot users and martech observers, but there is some cause for concern ...

Using surveys from the last six months, we’ve added a section on AI adoption in marketing and updated the section on marketers’ attitudes. There is a lot of talk about AI’s impact on digital marketing ...

Martech (a.k.a., marketing technology) includes the marketing software applications and marketing platforms) used by marketing and marketing operations professionals. These professionals use martech ...

Generative AI is transforming business operations, but its adoption varies significantly between B2B (business-to-business) and B2C (business-to-consumer) organizations. While both use AI-powered ...